3 EU Markets. 9 Months. 2.4× ROI.
Entered 3 EU markets in 9 months, optimizing strategy and execution to achieve 2.4× ROI.
Market Analysis
Strategic Planning
Operations
Category
Maison Roux
Client
B2B SaaS startup
Date
March 15, 2026
The Challenge
Where the business was.
Maison Roux, a fast-growing North American DTC home goods brand, wanted to enter Europe but had no clarity on which markets, which channels, or which assortment. Two competitors had already failed in the UK and Germany. Internal opinions were split, and the founders were close to greenlighting a UK-first plan based on language familiarity rather than evidence. With $6M earmarked for the expansion, choosing wrong meant losing a year of growth and the team's confidence in the international thesis.
The Solution
What VENTROUX did.
We ran a six-week market-entry diagnostic across the UK, Germany, France, the Netherlands, and the Nordics. Forty-two interviews with retail buyers, fulfillment partners, and target consumers fed a demand model that quantified addressable revenue by SKU class and channel. The analysis surfaced an unexpected ranking: France first (premium-positioning fit), the Netherlands second (logistics gateway), the UK third. We designed a phased entry — DTC + selective wholesale — with a fulfillment hub in Rotterdam, a localized assortment shrunk by 40%, and country-specific brand campaigns. We then helped recruit a European GM and stood up the operating cadence.
